What is CRM?
Customer Relationship Management (CRM) is a digitized environment and workflow solution that lets organizations store and manage their business information in a centralized location thereby allowing for greater collaboration. This collaboration can impact the organizations operations from sales to client relations and everything in between.
A quick internet search for “CRM” will return thousands of results. This is because CRM is a great marketing term to reference all things sales. Most of these CRM solutions are designed for an organization to use to configure to their requirements. The first thing you will notice when reviewing the search results is that all these “solutions” are more of a framework to build a solution. The do not have a target industry or workflow.
The Importance of Industry Specific CRM
Would a “#1 rated CRM” for managing social media interactions serve you well in your commercial cleaning and facility management environment? The answer is probably a big “No”. The most common complaint about CRM from users is that it doesn’t address their specific needs or is cumbersome to setup and maintain. This of course is expected because the CRM solution was not designed to adapt to their industry and specific operational requirements.
So it is very important to make sure that when looking at a CRM solution, the buyer considers whether the solution is specific for their industry and has the proper tools to mimic their real world operations. CRM solutions that are designed for specific industries and operations usually result in successful implementation.
CRM solutions streamline processes and increase profitability in your sales, marketing, and service divisions. A strong CRM solution is a multifaceted platform where everything crucial to developing, improving, and retaining your customer relationships is stored. Without the support of an integrated CRM solution, you may miss growth opportunities and lose revenue because you’re not maximizing your business relationships.
Pikolo’s Ops-Manager is CRM solution designed specifically for the commercial cleaning franchising and facility management industry. The system is designed to accommodate for both operational realities and legal/regulatory compliance requirements.
Ops-Manager makes it easy to track cleaners, manage accounts and communicate effectively with regions. The immediate results from implementing Ops-Manager CRM include:
- Increased organizational communications
- Increased franchise sales
- Increase account sales
- Increased staff retention
- Decreased account cancellation
Running a successful business is no simple task. Integrating Ops-Manager into your operations sets you up for continued success.
Contact us for a free demo of Ops-Manager and to learn how you can make your operations more efficient.