The broadcast traffic department is involved in organizing the content for a television broadcast. The responsibilities include scheduling commercials, on-air promotions, and programming. Traffic collaborates with internal sales team, master control and advertising client to ensure ad placement and reconciliation.
ITracker provides many benefits to the organization’s traffic department. ITracker’s real time alerts can be defined to notify traffic of missed spots and make good requests. Additionally, traffic staff can receive daily reports with impacted content including advertisers and associated costs.
Reconcile with ease
ITracker also makes validating aired content a snap. With ITracker, the user can simply play the low-res proxy of the incident event to see what was aired.
ITracker includes modules to assist traffic in the reconciliation process. ITracker can even process traffic log files and generate discrepancies.
- Digitalization of SOP for processes and workflows
- Targeted reporting of all discrepancy including on-air discrepancies and informational data
- Integrated Ticketing including time-based ticket escalation
- Integrated shift reporting and summary including the ability to customize summary for different business units
- Service management support for assets and equipment with searchable knowledge base
- Support for monitoring and change requests including an integrated approval process
Centralize, Standardize, and Capture
ITracker helps broadcasters track the on-air integrity of multiple network programming feeds and easily capture adverse effects along with information notes.
ITracker allows the organization to configure the system and capture forms to fit the operations needs including digitizing their operating procedures.
Data capture is provided using concise drop-down options that minimize operator errors.
Roles Based Security and Access
Though centralized, ITracker still allows the organization to easily restrict access to the data based on the affiliate and the user’s role.
User can restrict to specific sites and even specific drop-down options based on their site’s operational procedures.
Flexible Reporting and Analytics
ITracker makes for easy reporting with automatic reports that can be targeted specifically for the affiliate.
Reports can be in a variety of formats including PDF, HTML, CSV, Word, Excel and XML.
ITracker’s dashboards and analytics provide easy to use interface to gather knowledge from operations activities.
The trending and analysis provide the means for process monitoring and implementation of improvements.
Contact us today for a free demo to see how ITracker can help streamline your operations.